ABOUT

As head of AGEIST, a publication dedicated to exploring the lifestyles and behaviors of older demographics, David is an expert on the behaviors and cultures inhabited by individuals over 50. A firm believer in removing the stigma and stereotypes surrounding life over 50, David provided insights into how Hyundai can avoid alienating this generation and aim to empower, inspire and cultivate authentic relationships for this financially empowered yet misrepresented demographic.