ABOUT

Allison is the founder of West, a new kind of strategy and creative accelerator based in San Francisco focused on introducing new companies, products and ideas to the world. Prior to West, she ran marketing at Apple for six-plus years reporting to Steve, where she was responsible for launching some of the most iconic products and campaigns of our time. A self-professed revolutionary, she’s found herself at the center of some of the industry’s most historic turns including IBM’s embrace of the internet era with e-business, Netscape’s pivot from browser to enterprise software purveyor, HP’s reinvention under Carly Fiorina, and the launch of the iPhone and iPad.