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My planning and research methodology is based on a networked view that goes beyond traditional demographics and leverages culture as a way of casting opportunities for effective brand stories. I have used these methods to help well-known names reach out to untapped markets and strengthen their existing equity. Clients include various luxury brands, Cannondale Sports Group, American Greetings, Kodak, MillerCoors and Nestlé, to name a few. |
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