Gaby Arriaga

Situation	Work
Age	31 to 40 years
Gender	Female
Industry	Innovation
Title	Innovation Planner, Co-Founder of Leonardo
One Line Summary	Over 10 years of advertising and strategic planning experience, with specialty in non-traditional media. Co-founder of Leonardo, an innovation agency based in Mexico City.
Level of Education	Earned graduate degree
City	Mexico City
Home Country	Mexico
Full Name	Gaby Arriaga

Key Category Of Expertise	Trends
Languages	English, Catalan / Català, Spanish / Español, French / Français
Job Expertise	Strategist
Other Areas Of Expertise	Advertising, Branding, Market Research, Innovation

Idea Adoption Profile	I tend to wait to try new products until I have read a lot about them or hear feedback from friends about them.
Interactivity Profile	I tend to look to others for perspective regarding what is new and cool and some others tend to look to me for such insight
Travel Profile	I have traveled abroad in the past two years.

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On December 30, 2009 Gaby Arriaga said:

Tweet from Twitter:
On December 22, 2009 Gaby Arriaga said:

Tweet from Twitter: Nuevas máquinas de refrescos “green” http://short.to/11469 #innovacion
On December 22, 2009 Gaby Arriaga said:

Tweet from Twitter: Con “Cerevo” tus fotos directamente a la Web http://short.to/113gu #innovacion
On December 22, 2009 Gaby Arriaga said:

Tweet from Twitter: ”El Banco de Uno”. De los mejores logos del 09 según Brand New, justo detrás de Guitar Hero. http://bit.ly/8bragf #innovacionmexico
On December 21, 2009 Gaby Arriaga said:

Tweet from Twitter: “Cerveza Espacial” http://is.gd/5tQ2o #innovacion

Web Link 1:	http://www.leonardo1452.com/
Twitter Feed	@leonardo1452

Contact Telephone	+52 1 55 4346 7930
Zip Code	11000

Participation In The Purple List:	As a Respondent to questions & polls PSFK asks, As an Expert that can be contacted through The Purple List, As a Collaborator with other Purple List experts
Availability To Be Hired As An Expert	Available

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