more details here:  http://bit.ly/aYZJN2

We wanted to let you know that PSFK will be hosting a Good Ideas Salon as a satellite to the Future Trends Conference in Miami on November 2nd. We will be talking about Good Ideas for 2010, and the event will be very casual and interactive.

We would like to extend an invitation for members of the Purple List to attend for free. If you are interested in doing so, please send me a note at jeff.weiner@psfk.com and I will forward along a discount code. Also, please feel free to forward this along to any friends/co-workers, etc. that you think might like to join…

Ticket price is $45 for non-Purple List Members

Link to event – http://www.goodideassalons.com/2009/10/good-ideas-for-2010-miami/

Finally, the event is at the Standard Hotel in Miami. They have offered us a great room rate from November 1-3 of $175 per night. You simply need to let them know you are with the PSFK group and they will provide you with the PSFK room rate.

Thanks and hope to see some of you at the event!

Jeff

Google has become a way of life. For many people it’s the beginning, middle and end of the web experience. They are the provider of a vast array of services that enable work, play, learning and more. Google’s ability to promote innovation amongst its staff means that it has a constant flow of new ideas.

Accessibility and usefulness define this brand. This, coupled with the negligible cost of distribution through the web, allows them to expand into areas including health, telecom, software, news, and advertising. The list goes on and on…

Lesson for Business:

Experiment rapidly, embrace failure.

“I think the fact that we forget that Google is a search engine is evidence in itself that this is a service that has extended itself to be known as a brand, as well as a verb…perhaps not recognized by the Oxford English Dictionary, but a verb for searching online all the same. Nice.”

Ruby Pseudo, Youth Expert, London
http://purplelist.com/members/rubypseudo

“It challenges the ways we thought we could communicate, seek and share information with every other citizen on earth. Google might be as revolutionary as Gutenberg’s printing machine in the Middle Ages.”

Roland-Philippe Kretzschmar, Advertising & Branding Expert, Stockholm
http://purplelist.com/members/rpkretzschmar

To see the complete report check out: Good Brands Report 2009

Apple stands apart from the competition, demonstrating an ongoing commitment to delivering outstanding experiences through their hardware and software products, as well as their marketing and retail operations. Their focus on delivering convenience, connectivity and simplicity through design is indicative of their shift from a company traditionally serving the creative professional to one that makes products and services for all.

Apple’s iPhone has become a genuinely disruptive piece of technology, causing a number of players in the consumer electronics market to contemplate their relevance and gaming companies to re-evaluate their platforms.

Lesson for Business:

Every aspect of your brand should be as good as your product.

“Apple provides its consumers a community like atmosphere through their stores and the experience in them. Consumers always feel like they are supported. Every experience I have had at a Genius Bar (worldwide) has been an extremely positive one and has strengthened my loyalty to the brand.”

Jason Ford, TV, Film & Music Expert, Toronto
http://purplelist.com/members/jasonford

“Love Apple design. Admire their constant focus on usability and innovation. Always seeking to make things better…”

Paloma M. Vazquez, Food&Drink Expert, Miami
http://purplelist.com/members/pmvazquez

To see the complete report, check out: Good Brands Report 2009

By being intimately in-tune with societal change, the micro-rental company has broken down an established market, recreating it in a way that wins over customers with surprise and happiness.

Zipcar continues to encourage a societal shift from product ownership to service rental. Customer retention is accomplished through innovation, including mobile phone applications and the development of a fleet of electric vehicles.

It’s less about evolving the rental car market and more about changing consumer’s perception of car ownership and use.

Lesson for Business:

Stop selling products, start selling services.

“Zipcar takes care of everything. There is a sense of ease when dealing with the brand. Like your endearing camp counselor has thought of everything before hand. Comfortable. Happy.”

Katie Sherman, Media & Publishing Expert, Brooklyn
http://purplelist.com/members/katiesherman

“Any brand that challenges us to question our use of a product as widespread as the car is doing us good. Particularly, if it can help contribute to a solution rather than just advocate against it.”

Damon Garrett, Electronics Expert, Singapore
http://purplelist.com/members/damongarrett

To see the complete report, check out: Good Brands Report 2009